Mobile Delivers Huge Reach.

  • Over 2.6B (30% of all humans living on earth) use smartphones.
  • Smartphone sales represented 78% of total mobile phone sales in Q1, 2016.
  • 80% of internet users own a smartphone.
  • 4 in 10 seniors now own smartphones – over 2X as many as did in 2013.
  • 81% of seniors with annual HH income of $75K+ own a smartphone.

We are Totally Attached

  • 55% of Americans no longer have land lines.
  • 5 in 10 confessed being “addicted” to their devices.
  • 70% would give up alcohol for a week rather than their mobile phone  – 33% would give up sex.
  • 9 out of 10 TV viewers now watch with a second screen and the smartphone is the most common device used.
  • 83% of people sleep with their mobile phones by their bedside.
  • Globally over 50% of web traffic comes from mobile devices. In the USA that figure is 43%.

“Over the last decade, people have come to use their mobile devices, especially smartphones, above all other devices to browse and shop on website. In response, companies across all industries have adopted mobile strategies to keep pace with evolving customer purchasing behavior.”

– The Center for Media Research, Sep 2017

The Power of Text for Marketing

Now the communication mode of choice, texting is the most surefire way to connect with customers.

People generally reserve text message for friends and family. The intimacy of text makes it the ideal channel for deepening your engagement and relationship with prospects and customers.

Texting Beats Talking

  • 81% of Americans regularly text, which represents an audience size of 260M
  • People check their smartphone an average 150+ times per day, or every 6 minutes
  • 58% of smartphone users don’t go 1 hour without checking their phone. For 18-34 year-olds it’s 68%.
  • 31% prefer texting to talking on the phone.
  • People prefer texting over phone calls, voicemail, Facebook and email.
  • 90% of leads prefer to be texted rather than called by phone.

Texting Drives Action

  • Emails get buried. Ads are fleeting. But text messages linger on phones.
  • Text messages directly link to your mobile landing page or offer vs. web search that exposes prospects to competitors and diversions.
  • For the last 3 years. Mobile e-commerce has continuously grown as other channels lose ground
  • Average conversion for smartphones are up 64% vs. desktops.
  • Mobile offers are redeemed 10x more frequently than print offers.
  • Response rates from text messages are 209% higher than phone. Positive responses are 295% higher.