Mobile is making news as a media channel… and an addiction. Fact is, people are glued to their mobile phones. So to reach, penetrate and engage them, you need a mobile strategy, and text should be a part of it. Because 81% use their phones for text messaging vs. only 38% for email and 44% for web browsing.
Compared to email where a 20% open rate is considered “good,” text messages have a 98% open rate. Text also delivers way higher click rates and conversions. Our clients typically enjoy 4X+ higher conversion rates than they were previously getting. Which is why many leading marketers today use Stiki.
Ninety-eight percent of people open and read their incoming texts, and 90% of texts are read in just the first 5 minutes. For grabbing consumer attention, no other medium even comes close.
Enabling instant response and personalization with full color graphics, Stiki texts allow you to provide a high quality consumer experience to help you drive higher consumer engagement.
An average 60% of Stiki text responders click through to the marketer’s website within seconds of their initial text. An added 10-20% click through later. Click-through rates on email don’t even come close.
On average, about 20% of Stiki recipients order, which is roughly a 2X-4X higher conversion rate than is possible with email.
If you think consumers don’t buy from their phones, think again. Site visitors referred by Stiki text had a 5-15% higher average order value than other web traffic sources.
We almost don’t like to say the impact Stiki can have because people find it hard to believe. But the truth is Stiki can have a multiplier effect on incremental revenue, and make you a hero.